The way that I approach this is that the subscriber should get unique value from being on your list. For example, go to SEMRush and select organic traffic for Quora. We can create and execute a strategy that will help your in-house sales and marketing teams not only function, but thrive during a business transition. Email #2: Share useful content. Without it, you're going to seriously struggle to grow your business in any kind of meaningful way. The other way could be driven more by business development partnerships. As such, you need to identify potential affiliates in your space, and home in on the ones whose audience matches your target market, and whose message aligns with yours. You’ll now absorb all of the acquired domain’s traffic while getting an additional SEO boost across your existing content for the large influx of backlinks you’ve just added. In general, pages deeper in the architecture of a website will get a lower share of internal PageRank. Now, as you know what customer acquisition strategy is, let’s discuss what you need to know to get started. Perhaps the acquirer is looking to grab a new product line, add some additional facilities, enter a new market, or gain expertise and intellectual property. The right path to take will largely depend on your product set-up and pricing model. If you already have a thriving user base for one product, you can capitalize on it for other products and services as well. Another way to acquire more customers is by improving the user experience on your website. Medium will work it's magic and start formatting your content into their platform, automatically adding a canonical tag. That's why focusing your efforts on bigger plays can be a better strategy to follow. How much do you want to scale your success? Here's an example of AdEspresso's affiliate program details so that you can see an example of a SaaS business affiliate program in action. Get in touch with them to find out their total reach (email list size, site traffic, etc.). 3. This way you will reduce your ad spend and get more conversions. Some strategies to acquire customers using social media are mentioned below: Quora is a social Q&A website that allows users to answer questions about almost all topics. No. We all know that being an ‘authority’ has immense value in the eyes of Google, it’s best to keep that intact by having indexable content that demonstrates this. This is something that I’ve personally tested with great success a number of times and it works really well, so interested to hear your thoughts. Most ecommerce stores now use QR codes to take visitors directly to their websites. For us, it is completely free to rank for this keyword organically. That’s great – a marketing strategy that takes users from A, all the way through I, D and A. Once you have these URLs, use data scraping to extract the business name, address, phone number and website. You can track when they open your email, when they click a button within the email, and when they land on your website through email marketing. Migrate over all of the content from their website into your existing domain and set up canonical tags to point to your version of the content. By remarketing them with the offers they were interested in, you can increase conversions for a much lower cost. Once you have a sell-able product, the first thing you need to do is to make a solid customer acquisition strategy. Online Marketing. Does each post on the website get a significant amount of engagement? Here's a useful resource that's related to this around creating Dark Posts for your ads, which is basically a way to lock in and consolidate trust signals even during split testing. In order to find the right acquisition target, you’ll want to get an idea for what your main buying criteria will be. That said, there's not necessarily a cookie-cutter approach to building out a programme. are typically clicked on a whole bunch more than those with either a small amount or none at all. Build Custom Tools for Lead Generation, 18. We spent a bunch of time at HubSpot going after the "CRM" keyword to drive new signups to our free CRM, and once we ranked on page 1 we soon realized that this keyword contributed less signups than others with 100x less search volume (literally). You can easily set up an affiliate program for your website using an affiliate tracking software. One of the best ways to get new customers for your startup is via offline marketing. Paul Graham, of Y Combinator, also echoes this point in his essay aptly titled, Do Things that Don't Scale, where he describes a tactic that Stripe used in their early months - that he dubbed, Collison Installation - where they would physically install Stripe onto potential customers laptops for them. The tool grades the performance of your website based on a variety of inbound marketing metrics. While recruitment tends to focus on filling vacancies within departments, talent acquisition is more about considering how your company is going to expand long-term, and then finding employees who can help take you there.For instance, are you planning on expanding into Latin America? If you don't have existing data within a CRM or otherwise, move to step 2; otherwise skip straight to step 4. Organic marketing is further divided into social and search marketing. The first part is all about ranking in the search engines for keywords related to specific features of your product/service. If your startup sells products or services, then promote your QR codes through offline marketing. Ultimately, the worst that they can say is no. Trust me, I've been down the road of the above and it doesn't play out well. But don't expect to have our network effects when you build your integration.". Now sort the results in descending order by search volume. This is your quarterly goal. Remarketing is another customer acquisition strategy that works when you show ads to the same audience that initially liked your content. Content Flipping is my favorite tip from this list. Though it’s a commonly used term within the marketing industry, a customer acquisition strategy goes beyond one single channel or tactic. For every entry point into your list, add some kind of segmentation rule. This means Google will reduce its ranking and you will receive less traffic. First, you must be willing to make investments early, long before your competitors and the market see the industry’s or company’s potential. If you don’t get this right, you could end up with a bunch of users who require a high support burden, are more likely to churn, and have a lower lifetime value. One of the most famous success stories of virality within a product is with Dropbox. The final thing to note here is to come back to the quote I shared from Justin Mares (above). Objective: Identify the physical locations of your target market so that you can align localized campaigns more effectively. A perfect example of this was with the HubSpot blog. Third, you’re devaluing content that was (at one point) valuable enough to attract links. Prioritize your organic search focus based on the keywords that convert best. The key here is picking the right website to acquire. That said, it’s often in much smaller numbers than that coming from more informational queries (e.g., “how to do…”). It makes them feel that you went an extra step to reach them and this makes all the difference. It might be working for you now, but it’s not a sustainable practice and one you’ll most likely have to undo at some point. Use the keyword in the URL of the page as well as the title tag. Objective: Give your existing content a boost of traffic by tapping into Medium's referral engine. Feature-specific queries. Run a search for a keyword related to your content. You can also check the same by tracking the bounce rate and average page session duration. For example, “document signing software”. What features of your product are most popular among your customer base? We scoped out an acquisition target that had over 500 articles, all hyper-relevant to our audience, as well as around 3,000 backlinks from 550 different domains. You can also introduce this for your startup. Measure the conversion rate on a keyword level. In order to build a custom lead generation tool, go through the following steps: Don't underestimate the complexity of this process. Stuff that’s topical for a period of time and then becomes relatively useless. Increase Engagement from Unopened Emails, 2. What I am suggesting is working with blogs/publications that have a hyper-relevant audience to you and the ability to refer traffic to you. It's a survey and market research service, but it's fast, it's affordable and has lots of different question formats and demographic and screening options.". Email is a great retention tool - use it! Develop a loyalty program. We scaled this specific test across around 80 different pages on the HubSpot blog and saw an average increase in conversion rate of over 200%. You can read more about influencer marketing and how to improve conversion through it. Personalized, solution-oriented content will help you reel in incoming prospects. These are made up of the following: Not all of these will be relevant to your business, but one of them probably will be. In the early stages of a campaign where you want to build out a ton of content, $450 per blog post can really start to add up - more importantly, it meant we had to spread content production over a longer period of time, and ultimately wait a longer time to see results. Regarding the issue you raised around links being devalued from ‘canonicaled’ pages: this isn’t the case, or at least to the extent that you’re implying. Location-specific queries. Just make sure you take the time to tweak any formatting. For example, “used cars, Boston MA”. Now search for opportunities to rank for those keywords organically. Run an initial campaign with each influencer to show them initial value in the partnership. First you need to identify a data source. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Similarly, you really need to manually vet your affiliates, and make sure applicants tick all the right boxes. 4. Objective: Acquire new customers by leveraging the existing user base of products that you integrate with, offering an improved user experience in the process. Not only that, but it also netted over 500 backlinks from over 300 different domains. This is exactly the focus of content flipping, albeit with the focus of consolidating link signals from the outset. I love to read all your work. Memberships? Email marketing is also a clever way of remarketing. In organic marketing, you don’t pay anything to market your products and services. Map out how to gather this data. The idea here is that you'll partner with another company that has a large reach amongst the audience that you're targeting, but doesn't directly compete with you. Anyone who has a large following on a social media platform and is willing to sponsor your content is an influencer. Next up is finding the right partner. With the help of different tools, you can provide value to your customers and promote goodwill simultaneously. Sadly, just like every other thing, a startup needs proper planning to grow. Don't just create some crazy interactive piece because you think it's 'cool'. Do keyword research around both the features and problems. It helps you track the user acquisition count and user’s journey. How: The scale of success will largely depend on how well your product/service compliments offerings from other businesses. Once we'd gone live with the migration, not only did we absorb the traffic from the acquired site, but we saw massive lifts in our core target keyword rankings that we were going after - on average they jumped two pages. Save my name, email, and website in this browser for the next time I comment. The more time you spend doing it, the better the results that you'll get. Cloud hosting. Glad to see more post from you. At the price we negotiated for the sale it worked out as the following cost: That's some huge savings. I've spend the past few years working with all kinds of different businesses across a range of industries to help them figure this out. How: I'm subscribed to less than a handful of email lists in total. Well, that's because this process takes a little time. A good example of this in the B2C world would be with Red Bull and GoPro. The e-commerce example you gave made me laugh because I was literally chatting about this with someone the other day (I’ve seen this done). There is five customer acquisition strategy of analytics in the process of business analysts. This blog has a lot of information regarding my needs. A lot of people have similar feelings arund website acquisition (tactic #6). Come to an agreement with one of them and acquire their web property(s). Facebook offers new ways of engaging its users. For example, here is an active forum for Pest Control Experts in the UK or these having a conversation about chamber music or these absolute lads enjoying "tarmac chat". Acquisition strategy is a formulated plan that documents all schedules, technical, costs, business, management and various other considerations that will govern the entire acquisition procedure. On top of this, this data can be gold for your sales teams, especially if it's in a format that's easy to consume. Online marketing channels that are most often used include: Let’s see which customer acquisition techniques you can use the following marketing channels. Therefore, you must keep the LTV of your customers in mind and then offer commissions accordingly. Search engine optimization (SEO) Email marketing. They’ve built out a ton of these pages that rank for keywords like, “CRM for nonprofits”, “financial CRM”, "healthcare CRM", "insurance CRM" and "retail CRM". More to the point, focusing on large volumes of low-value guest blogs in an attempt to build links. The real takeaway here is where Wade talks about integrations that “[fill] a gap in another company’s product offering that they’re unlikely to fill.” An integration has to be mutually beneficial to each partner company while also adding more value for the customer than just simply using the two products independently. For example, if you provide SEO services, then simply start answering SEO related questions with a link back to the services page of your website. Can you get an intro from someone you know? Don't expect any integration to make or break your company though. For example, “real estate CRM”. Excellent blog. Individually reach out to them and outline what you're looking to do, stressing the exclusivity, and what they're going to get in return. Together, we expect to provide unique and compelling products to brands given proprietary data both companies possess. Affiliate marketing is another solid way of acquiring new customers. The idea here is that it can help you either discover new opportunities for growth within an existing channel you’re pursuing or it can open up new ideas within channels you’re yet to utilize. But the reason we have added it to our startup customer acquisition strategy is that it still works! Means each of your customer will only remain with you for a year. This is a great post. We’ve based most of lead generation around ranking for relevant long tail keywords that deliver millions of new visitors each month. How: 48 hours or so after sending an email to your subscribers, go into your email marketing software and find all of the subscribers that received the email but didn’t open it. Users to bring in new users that will form a growth loop customers/users of the website must decide what you. To their network of affiliates who provide us with more customers instance, have... Initially liked your content to here with publishing rights a category of online marketing ways are great, need. These works for one product, get access to statistically significant, not expensive! Only there was a service that they can easily increase your credibility and trust among their users ( tactic 6. Content than it is also a clever way of gaining customers for your specific campaign and budget not meaning. 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